Director's Profile

 

Haydn Fairbanks graduated with a Bachelor of Business Degree in Accounting and Marketing Management in 1992 from UNE NR.

After founding and building the Newcastle Warehouse Club and staff privileges club business from 1992 to 1993, Haydn moved to Melbourne in 1993 to open and manage Heringtons' Melbourne (a sales incentive and rewards marketing business specialising in the club and hotel industry). Managing 120 rewards programs, clients included Tabcorp, Austotels, Collingwood, Nth Melbourne, Hawthorn, Fitzroy and Footscray Football Clubs as well as Caulfield, Mooney Valley, Sandown and Flemington racing clubs.

 

In 1997 Haydn took a sales role with Unilever Australasia. He progressed through sales and category management in various roles across 4 years, was president and re-launched the company social club and was awarded Unilever Employee of the Year in 2002.

 

After Unilever, Haydn moved back into marketing and rewards with Australia's largest marketing company, Pinpoint, where he managed and developed customer rewards programs for a database of over 3.2 million credit cardholders for companies including HMV, MBF, AGL, Bupa Health and Retravision.

 

Haydn has since worked on contracts for MBF, NRMA and American Express member benefits programs.

 

In November 2003, Haydn launched the Rewards Club concept aimed at building Australia's leading staff discount card.